Brand & Design Canon

Share Ventures locked canon (do not deviate without explicit approval):

Light B&W base · #00D65D functional-only · Aeonik Pro · lowercase share-bold lockup · graphics-first (concept SVG diagrams + functional charts, no decorative stock).

Color

• Primary: Black #000000 + White #FFFFFF.
• Grays: #2B3033 #5E6366 #939799 #C8CBCC #E8E6E4 #F1F4F5 (home bg).
• Accent: CTA Green #00D65D — FUNCTIONAL ONLY (live/active dots, primary CTA, completion checks). Never decorative.
• Ink green #0a8f43 for small green text labels. Completed = solid ink black.
• Banned: #2335CC blue, any color outside the system (color comes from photography only).

Typography

• Aeonik Pro (CoType Foundry), fallback Arial.
• Weights: Thin · Light · Regular · Medium · Bold · Black.
• Heavy weights (Bold/Black) = headlines and short display ONLY.
• Hero/display: all lowercase, very large (100px+), tight line-height. "share [word]" lockup.

Logo

• S-in-hexagon. Black or white ONLY — never colorized. Min 120px.
• Dropped from product pages (wordmark-only there); allowed on corporate/parent pages.

Graphics-First Image Engine

Do NOT default to stock photos — it makes pages read like a news article. Every visual must explain a concept or show real data. Nothing decorative.

1. Concept SVG diagram first (B&W + functional green, thin strokes).
2. Then chart / data-viz (self-encoding: bar height = the metric).
3. Real photo ONLY for a real specific thing (full color).
4. Never decorative imagery.

Hard Rules

• NO em dashes (—) anywhere in copy. They read as AI-generated. Use comma, period, parentheses, or restructure. (Numeric ranges like "12-14x" are fine.)
• No emojis in deliverable surfaces.
• instill brand is separate: lowercase wordmark, Inter Tight, sky #0EA5E9 functional-only.

Authoritative file: ~/.hermes/workspace/brand/SHARE_VENTURES_DESIGN_SYSTEM.md (+ 42-page PDF).